I am an experienced digital and communications leader, with over a decade of experience working in UK, Welsh and US politics, with agencies and with clients in the B2B, B2C, financial, tech, health, retail, luxury and non-profit sectors.

I have a reputation for driving the digital agenda, delivering innovative solutions, creating compelling content, running campaigns and securing headline media coverage.

I regularly contribute to broadcast and print media, commenting on UK and US politics, current affairs, technology, business and culture. I have been recognised as one of 30 Political Advisors to watch by the MHP Group, my work noted as looking to ‘shape the future of British politics.’

Expertise

  • Communications and Campaigns

    • Experience of working across government and with multi private sector clients and prominent individuals

    • Creation and implementation of integrated communications and campaign strategies multi-platform

    • Development of targeted media strategies, with experience of working with local and national broadcast and print media

    • Media performance prep and briefing

  • Digital and Social

    • Design and implementation of creative content, with the capacity to create engaging videos, audio, visual and written content

    • Digital channel audits

    • Management of digital platforms

    • Data driven social media listening and monitoring

    • Digital advertising across multi-platforms and real time monitoring of targeted social ad campaigns

    • Website development

    • E-Mailers

  • Media Commentary

    • I am a regular contributor to broadcast and print media outlets including the BBC, Sky News, Times Radio, ITV, LBC, Politico, Fortune, Bloomberg and The Spectator.

    • I comment on current affairs, UK and US politics, digital, AI, the media, business, arts and culture.

Work

  • Early Years Healthy Development Review

    I designed, implemented and managed a bespoke integrated communications and digital campaign for the UK Government’s Early Years Healthy Development Review. I secured high-level broadcast, print and online media coverage, created a series of bespoke videos and graphics and worked closely with Number 10, the Department for Health and the Department for Education to brief stakeholders.

    You can view a selection of my digital content for this project here.

  • Policy Exchange: Beyond COP26, Delivering Net Zero

    I worked with Policy Exchange and former Secretaries of State Rt Hon. Amber Rudd and Andrea Leadsom MP to write and promote the ‘Beyond COP26: Delivering Net Zero’ report and programme. The two former Energy Secretaries called on the Government to focus on the UK’s three ‘Green Unique Selling Points’: Science and technology; financial services; and political leadership on climate action. I created a bespoke communications strategy, securing high-level broadcast and print coverage and a webinar for stakeholders.

  • 2019 General Election

    I worked with a number of candidates and MPs standing for re-election at the 2019 General Election, creating tailored campaign strategies and providing digital and communications support. Over half of the candidates I worked with were elected.

    General Election 2019 Video Examples

  • Jimmy's Jobs of the Future Podcast

    I worked with Jimmy McLoughlin OBE, founder of the Jimmy’s Jobs of the Future podcast to develop a bespoke communications strategy, reaching its target audience through specific media and digital coverage. I secured coverage on Times Radio, Politico, GB News, Talk TV and across social media.

  • Snakes and Ladders

    Working with Biteback, I designed and implemented a bespoke promotional strategy for Andrea Leadsom’s political memoir, ‘Snakes and Ladders.’ This involved digital content and several broadcast and print media appearances including serialisation in the Mail on Sunday, and on Good Morning Britain, Westminster Hour, Times Radio and Politics Live.

  • Nationwide

    Working with leading UK building society Nationwide, I created educational content for internal and external stakeholders as well as designing and delivering a digital workshop for Nationwide’s employees at their Swindon headquarters.

  • Corporate Content

    I worked with a number of multinational companies in the USA and the UK developing bespoke content strategies, creating written content such as thought leadership articles and blogs and other visual content to help achieve a series of specific communications objectives for corporations and C-suite leaders.

Testimonials

Rt Hon. Amber Rudd, former Home Secretary

“Laura was a great help thinking through my message and making sure it landed as I wanted with the right impact. She secured a series of high level media coverage for me and was fantastic to work with.”

Seema Kennedy OBE, Director, Fair Civil Justice

“Laura and I have collaborated on a number of projects, where she has taken the lead role in arranging interviews and all media handling for a client. She has an incredible work ethic and is able to navigate business and political intricacies with calmness and grace under fire. She has good Westminster connections and is an asset to every organisation she is part of.”

Jimmy McLoughlin OBE, former No 10 Advisor and host of Jimmy’s Jobs podcast

“Laura’s implementation of a proactive communications strategy for the Jimmy’s Jobs podcast has helped us reach new audiences and land our messaging in front of Westminster’s key decision makers. She has secured a number of high profile media appearances for me, and has provided a range of creative and engaging digital ideas that have increased our listenership. She is a dynamic person to work with!”

Mario Creatura, former No 10 Advisor and Director at MHP

“Laura’s knowledge of digital media and PR best practice is impressive - I experienced this personally when working with Laura on the 1001 Critical Days Podcast with Andrea Leadsom and whilst supporting former Prime Minister Theresa May with social media content. This ability to navigate oftentimes last minute PR demands, combined with an extensive Westminster network, makes her a valuable asset.”

Lord Harrington of Watford:

"Laura provided me with digital and communications advice for my social media profiles, alongside building a bespoke website to showcase my parliamentary and professional work.

Laura’s work and ideas are strategic and creative and are delivered to a high standard. She understands the unique world of parliamentary politics and how digital can be used to communicate the unique role of a peer. I would recommend her expertise and practical skills to all and I look forward to continuing to work with her. "

A former Prime Minister:

"Laura managed the filming and production of videos for my GE 2019 campaign. She created a brand identity, edited and captioned a series of videos focused on my local pledges. She also created photographic content from the campaign’s regular canvassing sessions, using these on a series of social media platforms to as part of the campaign’s digital strategy.

Laura provided a professional, focused and responsive service, delivering content on deadline and to a high standard. She is politically astute and has excellent experience of shaping political campaigns. She was enjoyable to work with and I highly recommend her services."

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